Mastering the HR Job Market Webinar Series: Leveling Up Your LinkedIn for 2025

Do you have a LinkedIn account but rarely use it?  Have you accepted connection requests and then done nothing more?  Do you need to reactivate your professional relationships and optimize your profile to communicate more effectively?

With a focus on professional development, SHRM is thrilled to partner with Karen Rosenzweig, WGU's Senior Social Media Strategist, to offer an engaging session to learn to level up your LinkedIn presence.

In this action-packed session, you’ll discover how to leverage your unique experience and existing relationships to powerfully market yourself.  This creative class will teach you how to maximize your business relationships online with a clear LinkedIn networking strategy, help you build new visibility, and enhance your professional reputation.

During this engaging and productive workshop, you’ll learn how to:

• Generate new opportunities by cultivating relationships and expanding your network
• Make your profile complete & compelling, so potential employers and partners find you faster
• Attract connections by creating a powerful summary and headline in your profile
• Effectively manage your time on LI with a daily action plan/checklist

Members Only - Not a Member? Click HERE to join.

About the Speaker:

Karen Rosenzweig is a Senior Social Media Strategist for Western Governors University, where she manages WGU's national social media presence that boasts a combined audience of nearly 800,000 followers. She is a frequent keynote speaker and workshop leader for LinkedIn activities, and was named one of Seattle’s Top 12 LinkedIn Experts in 2022.

Prior to joining WGU, she was the principal of her own consulting business, One Smart Cookie Marketing, for 15 years, where she helped thousands of entrepreneurs and small business owners increase their customer base and gain visibility through social media. Her ultimate goal is to empower people to authentically own their social media presence and manage it with great style and lots of fun!